In 2009, evian launched the advertisement campaign, evian roller babies. Nestled in the french alps is a spa town with stunning landscapes, snowclad mountains, and quaint french charm. To make sure there is an option that fits consumers needs at every moment of their life, wherever they go, evian has a convenient offer thats right for any occasion. Jan 31, 2014 please help us continue to provide you with free, quality journalism by turning off your ad blocker on our site. Nov 16, 2009 evian roller babies makes guinness book of records with 45 million online views london evian s roller skating babies viral ad, created by betc euro rscg, has been recognised by the guinness book of records as the most viewed online advertisement to date. Evian baby dance crew d michael jackson d beat it youtube. The evian advert is the most cheesiest advert ever. Still remember those cute dancing babies from evian. Evian roller babies the top 10 everything of 2009 time. Apr 25, 20 yes, its a commercial for bottled water, but evians latest ad spot is just too adorable to ignore after the success of its evian roller babies commercial in 2009 the ad holds the guinness world record for mostviewed online video advertisement the company is reintroducing cgi dancing babies. Jul 09, 2018 evian us decides its time to grow up, replacing live young baby mania with olderskewing campaign. Please help us continue to provide you with free, quality journalism by turning off your ad blocker on our site. Evian us decides its time to grow up, replacing live young baby mania with olderskewing campaign. A journey through the milky way galaxy documentary the most interesting galaxy in the universe touch your heart 2,866 watching live now.
Rollerskating baby evian advert proves an internet. Thank you, your vote was recorded and will be displayed soon. Although evian has used babies in its advertising since as early as 1935, this campaign was the only one that flew off the charts. The baby saga has been incredibly successful since it debuted in 2009 winning awards, generating millions of views and even setting a guinness world record for most viral video ad of all time evian roller babies. The video attempts to link the benefits of evian water with the ability to do athletic moves far beyond what is normal.
It had over 100 million views across various platforms in only 10 weeks, the same number the first roller babies film achieved over an entire year in 2009. Evian evian s roller babies video holds the official guinness world record for most viral video ad of all time. The soundtrack is rappers delight by the sugarhill gang. The evian rollerbabies campaign this is not advertising. Msis acrobuttocks commercial, microsofts megawoosh and windows 7 ads, and evians roller babies immediately come to mind. Evians babies, the most successful viral ad campaign of. Watch evians rollerskating babies ad media the guardian. Jun 05, 20 evians roller babies video, launched on july 1, 2009, continues to entertain and amaze people. In 2009, a video for evian featuring babies on rollerskates became the mostviewed ad ever. Beat it, michael jackson featuring the evian roller babies, evian skating babies. But, allinall, i will not buy evian water again now that i know that donny deustch has the advertising contract.
Evian roller babies by belinda luscombe tuesday, dec. Evian follows up its roller babies viral smash with. Story is if the babies use this product they can do park, where rollerbladers would come to skate convenient thinks they previously couldnt. Behind the scenes interviews with the stars of the evian roller babies advert.
Evian roller babies groovy baby music video youtube. Dan the automator rappers delight download cd from amazon download track from itunes weve said it before and. Great new viral video for evian featuring cgi babies doing amazing things on roller skates. The evian babies are back and we cant get enough of this genius ad campaign featuring roller babies dancing to hip hop. A tv advert which appears to feature roller skating babies has become an internet sensation. Evian roller babies makes guinness book of records with 45. Dear ad executive, i know you think cgi babies doing adultlike things is the best, but um no. From over 300,000 videos uploaded to youtube daily, flixxy editors select only 1. They have tried using babies on rollerblades, babies break dancing, naked babies diving into swimming pools enjoying some synchronized dancing and babies falling on empty evian bottles. The babies are back on rollerskates in evian summer ad. Whats most intriguing about the place isnt just its natural beautyits. Flixxy editors search the internet daily, to find the very best videos for you. Forbes noted, in the year the evian roller babies video went viral and attracted. Not only that, it encourages babies to do things that are not possible, except their parents taking them to the emergency room for broken bones.
This evian commercial is quite the sensation on youtube with 46 million hits and a guinness record for the most. Hilarious new roller babies advert for evian water watch. The special effects video of infants in nappies and vests performing skating stunts to hiphop has been. This campaign, with its joyful, optimistic mood, aims to delight audiences, as much with its f. A unique idea, implemented across an extensive media mix, to appeal to a maximum number of people, to encourage them to appropriate and propagate the campaign themselves. Featuring the sugarhill gang and cgienhanced roller dancing babies. But in a new twist in the frenchowned mineral water brands live young campaign, the latest spot, breaking via social media today friday. Go behind the scenes and see how the evian babies and youtube. The company released a follow up late friday that sticks with the baby theme. For paper saving, the sheet contains 2 activity sheets for the students to cut. The evian campaign stages a group of babies roller skating and dancing a hiphop freestyle. Lets observe the effect of evian body, so small yet already incredible tout petits et dj incroyables evian roller babies international version. This lovable add broke the world record for the most viewed online advertisement in history last year as is total views have surpassed 100 million. Case study rollerbabies for evian by havas new york.
Roller tots make evian commercial video this evian commercial has been spreading like wildfire across the internet, and its not hard to see why. Overview of rollerbabies, 1976, directed by carter stevens, with robert randon, suzanne mcbain, at turner classic movies. These babies roller skating are really quite adorable. The appeal is the overthetop combination of cute babies doing trick moves on roller skates. The kids loved it and the video is hilarious as the babies have adult voices. Groovy baby music video created by anuj premi video edited is used from the 1 min evian roller babies commercial on youtube song by. For all i know, they made a rollerbabies clip and just waited for a client to come along. It uses the strapline live young, and marks the return of evian. The end game begins 911 loose change full length michael jackson converts to islam june 1. Aug 04, 2015 evians roller babies viral marketing is a method of product promotion that focuses on spreading information from one person to the other person. Baby dance in roller pub evian and gangnamstyle youtube. A little introduction to the star interview theme, heres an oral comprehension for intermediate efl students, linked to a video available on youtube evian roller babies interviews. Evians roller babies viral marketing is a method of product promotion that focuses on spreading information from one person to the other person. The campaign won a gold award at the london international awards 2009 for best.
Use trueview to engage with the right audience and analytics to finetune the media. Cette publicite dampleur mondiale est sortie le 3 juillet 2009 sur youtube dans le monde entier et le 5 juillet sur les televisions en france. The brand follows its viral ad sensation, baby and me. Vp of marketing for danone, said that the babies embody evians live young mantra, and remind us that we are all youthful in our own. Baby and me, the ad for the water brand which was itself a followup to the viral sensation roller babies, showed pedestriansand mirror images of their baby selvesbusting a move on the street. Apr 25, 20 following the guinness world record breaking success of its 2009 live young roller babies ad, evian is back again with a new dancing babies ad campaign, baby and me. Beyond views, evian enjoyed outstanding pr coverage and also saw a significant increase in market share in its top markets, including the u. Evians baby and me receives 30 million youtube views in 5 days. Following the guinness world record breaking success of its 2009 live young roller babies ad, evian is back again with a new dancing babies. The record breaking love affair between evian and youtube. So, i guess that explains why there is only 1 black baby in the commercial. Featuring the sugarhill gang and cgienhanced rollerdancing babies. The campaign won a gold award at the london international awards 2009 for best visual effects. Evian is ending its iconic babies campaign, at least in the u.
Now, the babies are back and the video has racked up more. So exactly how they got from evian bottled water to babies on rollerskates is beyond me. Today, evian announces the launch of new advertising creative exclusively for the u. Jul 02, 2009 the babies are back on rollerskates in evian summer ad. Email was the original viral marketing strategy because it encourages forwarding messages to other people. Evians baby and me receives 30 million youtube views in. Jul 03, 2009 hilarious new roller babies advert for evian water watch video here. Their joyful, optimistic mood, aims to delight audiences, as much with its freshness as through its message live. Now evian wants to give everyone the chance to try the experience for themselves and discover their inner baby. Babies arent supposed to drink water, its not healthy for them. This paper presents a theory that allows us to better understand motivation in. Explore for the latest fitness, urban, street and kids skates. The authentic brand for a true inline skating experience.
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